Zagon Composites was founded by Marcel Genis, after he completed his master’s degree in mechanical engineering where he specialized in the structural design of composite materials for airfoil parts on high performance sailplanes. During his postgraduate studies, he concluded that there are better methods to design carbon bicycle wheels to improve the aerodynamic characteristics thereof significantly. As a triathlete who competed at national and international level, it gave him significant insights into the bicycle carbon wheels industry.

His vision for Zagon Composites was to design and manufacture carbon bicycle wheels that are the fastest, lightest and most durable in the world. To achieve this, he purposely decided to follow a different design approach for his carbon bicycle wheels.

He considers the wheelset as an integral element with the bicycle frame and cyclist as a complete system. Marcel and his team at Zagon Composites want to collaborate with bicycle original equipment manufacturers (OEMs) to improve the overall systems design of their bicycles and the ride experience for their customers. He believes there is significant R&D and improvements that can still be done on the dynamic interactive airflow between the bicycle fork and the front wheel.